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Archive for June, 2007

Two hours to go — anxiety sets in

June 29th, 2007, 4:16 pm by

iphonesonya100.jpgReporting from the front lines: Register reporter Sonya Smith is #10 #13 in line (a few people cut overnight) waiting to buy an iPhone at the Irvine Spectrum Apple store. She’s been there since Thursday afternoon and is offering periodic updates of what it’s like to wait for the iPhone, which goes on sale Friday at 6 p.m.

Two people from the Lake Forest AT&T store, off El Toro road, stopped by the line and said there are only 20 people in line at their store. They’re saying that they’re at a hidden location so nobody knows about it. They said that each store has at least 100 phones and supposedly there are 3 million in the country.

There are probably about 120 to 130 people in line now and it’s stretching almost to the street in front of the Ling and Louie’s restaurant. People in the back of the line are not nervous at all but the closer you get to the front, the more people are getting nervous and anxious and worried about people cutting. We’re trying to find out if anyone cut in front of me. We’re just all getting pretty nervous, me included. I’m just glad my mom is out here with me so she can guard my stuff.

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I hope we get a goody bag. I heard they handed them out goody bags in New York. Employees are doing something in the store but I don’t know what. All the Apple store employees are on duty today. I wonder if they’re going to be wearing matching shirts? I heard in Manhattan, the store had two rows of employees lined up and when you enter and leave, they cheer you on like you’re a rock star.
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Apple store closes! See the photos

June 29th, 2007, 3:18 pm by

iphonesonya100.jpgReporting from the front lines: Register reporter Sonya Smith is #10 #13 in line (a few people cut overnight) waiting to buy an iPhone at the Irvine Spectrum Apple store. She’s been there since Thursday afternoon and is offering periodic updates of what it’s like to wait for the iPhone, which goes on sale Friday at 6 p.m.

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2 p.m.: Less than four hours to go. The line now numbers about 100 people, which pales in comparison to how many people showed up for other Irvine Spectrum openings/events. According to The Irvine Co., which manages and owns the mall:

November 2005: 2,500 for the opening of Nordstrom
February 2006: 975 for the opening of the Apple Store
April 2007: 650 for H&M opening

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Click all pictures for a larger view.

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Back to Sonya:
The Apple store is now closed!

Just a few minutes before 2 p.m., employees ushered people out of the Irvine Spectrum store. Suddenly the employees got into action. There were instantly at least twice the employees – probably about 30 people. One was seen walking around with white papers stapled together – they appeared to be directions he was reading on what the employees should do.

More photos…
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Five hours to go and ready to pass out

June 29th, 2007, 1:21 pm by

iphonesonya100.jpgReporting from the front lines: Register reporter Sonya Smith is #10 #13 in line (a few people cut overnight) waiting to buy an iPhone at the Irvine Spectrum Apple store. She’s been there since Thursday afternoon and is offering periodic updates of what it’s like to wait for the iPhone, which goes on sale Friday at 6 p.m.

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The sun is really starting to take its toll on us. We’re all about ready to pass out….please let shade and breezes come our way.

Not many more people in line. I’m estimating about 80. We’re all wondering if it’s going to be a mad house. Apple isn’t going to hand out tickets or numbers or anything. And big bummer, when the Apple store opened this morning, they didn’t hand out any free stuff. -Sonya

Read Sonya’s earlier posts:
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iPhone goodies show up online

June 29th, 2007, 12:42 pm by

iphonesonya100.jpgReporting from the front lines: Register reporter Sonya Smith is #10 #13 in line (a few people cut overnight) waiting to buy an iPhone at the Irvine Spectrum Apple store. She’s been there since Thursday afternoon and is offering periodic updates of what it’s like to wait for the iPhone, which goes on sale Friday at 6 p.m.

iphonebtheadset.jpgJust to get me more excited about the phone, Apple has posted the iPhone accessories online. No, you can’t buy them until 6 p.m., but still I can see them now! So far I know I’ll buy the Bluetooth headset, the travel adapter and the dual charger that allows you to charge the iPhone and headset at the same time, together. Woohoo! –Sonya

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Read Sonya’s earlier posts:
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Watch the SqueezeOC iPhone video

June 29th, 2007, 12:13 pm by

From the Register’s sister publication, SqueezeOC: Occasional Gadgetress contributor Matt Degen scouts the crowds Thursday night at the Irvine Spectrum. Of course, he includes Gadgetress’ guest blogger Sonya Smith in his video:

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Beating the sun at the shadeless Apple store

June 29th, 2007, 12:04 pm by

iphonesonya100.jpgReporting from the front lines: Register reporter Sonya Smith is #10 #13 in line (a few people cut overnight) waiting to buy an iPhone at the Irvine Spectrum Apple store. She’s been there since Thursday afternoon and is offering periodic updates of what it’s like to wait for the iPhone, which goes on sale Friday at 6 p.m.

Everyone right now is trying their best to beat the sunlight. Some are using umbrellas, others are hiding behind plants or – me – I went to Urban Outfitters and bought a new top – a nice strapless one that’ll keep me much cooler.

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More photos from the line:
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CNN is here!

June 29th, 2007, 11:31 am by

iphonesonya100.jpgReporting from the front lines: Register reporter Sonya Smith is #10 #13 in line (a few people cut overnight) waiting to buy an iPhone at the Irvine Spectrum Apple store. She’s been there since Thursday afternoon and is offering periodic updates of what it’s like to wait for the iPhone, which goes on sale Friday at 6 p.m.

My line mates and I are joined by yet another video crew. CNN! Send us a link if you see the video online somewhere soon…

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Also, KCAL 9 just showed up… –Sonya

Read Sonya’s earlier posts:

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Where exactly is Sonya?

June 29th, 2007, 9:30 am by

iphonesonya100.jpgReporting from the front lines: Register reporter Sonya Smith is #10 #13 in line (a few people cut overnight) waiting to buy an iPhone at the Irvine Spectrum Apple store. She’s been there since Thursday afternoon and is offering periodic updates of what it’s like to wait for the iPhone, which goes on sale Friday at 6 p.m.

I (i.e. the Gadgetress) just returned from visiting my fellow bloggee, Sonya. I feel for her. But she looks great considering she slept on concrete all night. By 9:30 a.m., it’s 75 degrees. Sonya’s waiting for the Urban Outfitters to open to buy a hat. But for now, she’s squished her chair next to a large plant for shade. It’s HOT!

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At 10, the Apple store opens and Sonya is hoping for some freebies. She’d heard that when a new Apple store opened, employees handed out T-shirts to people waiting in line. So where exactly is Sonya?

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Read Sonya’s previous posts:
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