http://gadgetress.freedomblogging.com/2007/09/10/targus-adds-eco-friendly-bags-and-green-philosophy/1522/ TV, mobile and Internet: Covering technology's monthly bill Thu, 01 Jul 2010 02:41:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://gadgetress.freedomblogging.com/2007/09/10/targus-adds-eco-friendly-bags-and-green-philosophy/1522/comment-page-1/#comment-700 John Rosen Wed, 12 Sep 2007 00:47:01 +0000 http://gadgetress.freedomblogging.com/targus-adds-eco-friendly-bags-and-green-philosophy/#comment-700 As a marketing consultant, I applaud Targus's effort on Green bags. I expect that most people buying laptop cases (as opposed to having them supplied by their employer) are impatient -- they just want to get it over with, this bag is a means to an end, carrying the laptop that contains their entire life. The advent of the eco-friendly line should make a segment of laptop case shoppers slow down their internal shopping stopwatch and consider a reason why this category does NOT define a commodity purchase behavior pattern. As a marketing consultant, I applaud Targus’s effort on Green bags. I expect that most people buying laptop cases (as opposed to having them supplied by their employer) are impatient — they just want to get it over with, this bag is a means to an end, carrying the laptop that contains their entire life. The advent of the eco-friendly line should make a segment of laptop case shoppers slow down their internal shopping stopwatch and consider a reason why this category does NOT define a commodity purchase behavior pattern.

]]>