SanDisk has taken its key memory products to help out those who need it most: people with Alzheimer’s disease. The Milpitas company is offering 2 GB versions of its popular USB Cruzer Micro storage key and Ultra II SD memory cards in the Alzheimer’s Association‘s signature shade of purple.

So no, this isn’t a fashion statement.

I’ve written stories about Alzheimer’s and it’s not pretty. Sometimes I fear that I will lose my memory because I’m pretty forgetful. Alzheimer’s, of course, is much worse. Memory loss is so bad, the brain forgets how to function making it the seventh leading cause of death in the United States.

Through August 2008, SanDisk will contribute $1 to the Alzheimer’s Association for each special-edition cards or key sold, up to $1 million.

Greg Rhine, SanDisk’s senior vice president and general manager of its Consumer Products Division, sums it up best in the official press release: “SanDisk as a company is dedicated to preserving digital memories, so it’s appropriate for us to do what we can to help stop a disease that attacks human memory.”

The products are the same price as SanDisks regular 2 GB storage keys and memory cards — $45 for the SD card and $40 for the flash drive. They will be available in stores in October, though they are now at select Best Buy stores. More details at www.sandisk.com/alz

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