Making eco-friendly laptop bags just wasn’t enough. Anaheim’s Targus Inc. is now a sponsor of the Continuum, the University of Michigan’s Solar Car Team.

The entirely student-run team is the only college team that competes against corporate and private business teams in the race to develop solar cars that are good for the environment. The students design, finance, build and race the vehicle all over the world. This is the ninth generation of the Continuum.

Last week, the company launched its EcoSmart line of bags made from recycled plastic and material that is both free of PVC and nickel. Then companywide, Targus initiated various green policies, including a paper-recycling program, eco-friendly packaging and manufacturing.

More details on the Continuum:

The team uses small, triple-layered solar cells composed of silicon or gallium-arsenide to convert solar energy to electricity, covering the top of the solar car for optimum energy generation.

Watch the official unveiling video below (more videos HERE):

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