Orange County Register

Santa Ana’s SRS Labs announced Wednesday that it has formed a new business unit that will focus on sound technology in set-top boxes for TVs.

SRS will partner with several chip makers (including Irvine’s Broadcom and NXT, STMicroelectronics and Conexant) and manufacturers of the set-top boxes. SRS Labs’ Lenka Koloma will head up the new division, serving previously as senior director of Strategic IC Platforms and Sales.

Sales of set-top box sales are expected to grow but remain fragmented, according to a February report from Light Reading Insider, an analyst firm tracking the industry. That report predicts that the North American and European markets for set-top boxes will be worth a cumulative total of more than $3.2 billion between 2007-2011.

“We are excited about SRS Labs’ new STB direction as it greatly complements and further expands our long-term existing relationship,” says Philippe Lambinet, executive vice president of the set-top home entertainment business unit at STMicroelectronics.

SRS flat panel TV segment was the “most significant revenue driver in 2007,” according to CEO Tom Yuen. During the fourth quarter of 2007, SRS revenues came in at $4.3 million, a 14 percent decrease for the quarter on a year-over-year basis.

You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.