The Gadgetress ~ TV, mobile and Internet: Covering technology's monthly bill

Toshiba says no to Blu-ray

March 27th, 2008, 2:48 pm · 3 Comments · posted by

Yes, I’m back and revamping the blog. But how could I not write something while in limbo?

Toshiba waiting on alternative to Blu-rayI visited the headquarters of Toshiba America this morning to get a look at what’s next in computers from the Irvine company (I’ll share details in upcoming weeks). One thing that’s not coming: high-definition DVD.

In a video war similar to Beta vs. VHS in the 1980s, Toshiba backed HD-DVD format, ultimately losing to Blu-ray disc. The company called it quits on the high-definition technology in February.

Of course, we should have known Toshiba wouldn’t back its rival. Toshiba, after all, was a key developer in the HD DVD format.

Dave McFarland, a Toshiba product manager, told me it wasn’t too much trouble to switch out the HD drives in upcoming notebooks to regular DVD burners with Labelflash. Toshiba is forecasting a $665.5 million operating loss because of HD DVD, according to an article in Twice magazine.

Toshiba Corp. is evaluating the market to see what happens with high-definition, Dave told me.

“We won’t be supplying Blu-ray drives at this time,” he said. “We saw it as an added feature. It wasn’t the reason people bought the computer. … We’re watching what users are doing with DVDs.”

If you want high-def in a Toshiba laptop, you’ll have to buy your own Blu-ray player.

So, no high-def from the company that brought us many cool technologies first. But, as Dave points out, this means lower prices on notebooks. Some with HD DVD drives are still available at TigerDirect for $999.

Posted in: Computers
 
ADVERTISEMENT
Reader Comments
Comments are encouraged, but you must follow our User Agreement.
  1. Keep it civil and stay on topic.
  2. No profanity, vulgarity, racial slurs or personal attacks.
  3. People who harass others or joke about tragedies will be blocked.

 3 Comments

  • Ed C. says:

    Toshiba’s trying to cut their losses to a minimum…that is why they won’t be putting BD players or BD drives into their PCs for now. Most likely, Toshiba might have something next year, but don’t hold your breath. Meantime, there’s always the other guys (Sony, Panasonic, Samsung, etc.)

  • Carlos says:

    Dave McFarland, a Toshiba product manager, SORE LOSER.

  • Carlos says:

    Toshiba keeps losing market share from laptop to HD DVD players and almost everything it touches.
    Do not be surprise to see Toshiba to bail out laptop and computer market in 2009.

SEO Powered by Platinum SEO from Techblissonline