ASUS launched a new laptop in style in — of all places — Santa Ana. Last night, hired celebs Luke Perry, Eric Roberts and Jaime Kennedy showed up to mingle with a bunch of Lamborghini lovers, ASUS’ Debby Lee told me.

But why Santa Ana? It’s home to Lamborghini Orange County, “the largest authorized Lamborghini dealer in the world,” according to the dealer’s site. John Gittelsohn, a Reg reporter who attended the event, said that 10 percent of the nation’s Lamborghini sales are done by this dealer.

Hot item of the night was the new ASUS-Lamborghini VX3 laptop, the $3,299 machine loaded with 4 GBs of memory, 320 GB hard drive and a 12.1-inch screen. Did I mention it shares the same paint and logo as the car? It also has a hand-made genuine leather palm rest and a crystal sapphire camera lens. Plus it includes a Lamborghini leather bag and mouse.

So, $3,300 is on the high end of computers but think of it this way: it’s a much cheaper way to express any midlife crises anxieties. (Only 12 inches? C’mon, where’s the 17-inch screen?)

By the way, haven’t heard much about ASUS? It’s an up and comer, most recently launching the Windows version of its $299 Eee PC. ASUS reminds me of another PC maker Acer, which thrilled gadget lovers a few years back when it launched its Ferrari-edition laptop. Now, the company owns Gateway.

Photos provided by ASUS

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