
According to Bank of America, Anaheim comes in at No. 10 for residents who bank with their cell phone. Huh?
Here’s the list:
1. Los Angeles, CA
2. Atlanta, GA
3. Washington, DC
4. Dallas, TX
5. New York, NY
6. Houston, TX
7. Phoenix, AZ
8. Boston, MA
9. Miami, FL
10. Anaheim, CA
The reporter in me scratched my head and wondered outloud to the Bank of America media person, “What about Irvine, or Huntington Beach?”
She got back to me and just as I suspected, Anaheim includes these cities and, well, all of Orange County. I’m not sure why Anaheim was chosen to represent Orange County.
The bank wouldn’t give me the number of users per “city,” but did say that 1 million people are now using Bank of America’s mobile banking service to check balances, pay bills, transfer funds, view transactions and find ATMs and banks. Comparably, 25 million million of its customers bank online on their home computer.
So what are customers actually doing and who are they?
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