With six months left before TV switches to all-digital broadcasts, the number of government-issued coupons used to offset the purchase of a digital-converter box dropped below 50 percent. This means that more than half of people who requested a $40 coupon have lost it or have let it expire.
[Also read: FCC will start an 80-city tour to answer questions about the digital TV transition beginning late August. ]
The latest data, from the U.S. National Telecommunications and Information Administration, shows that coupon redemption rate dropped to 48.8 percent last week, down from a high of 53.5 percent three weeks earlier. Lost or expiring coupons rose to 52 percent. This data is for completed transactions, or coupons issued by May 10. Coupons issued since then have not yet expired.
Coupons expire 90 days after they are mailed. The $40 coupon can be used to buy one of dozens of digital TV converter boxes at 2,458 retailers nationwide (at 28,097 locations). Older, analog TVs that use an antenna to get a TV signal won’t be able to watch major channels after Feb. 17, 2009. But installing a digital converter box will convert the new digital signal back to analog so the TVs will still be watchable.
The government set aside $1.5 billion from last spring’s auctioning off of some airwaves to fund 33.5 million coupons. As of Aug. 13, 8.3 million coupons have been used, while 6.7 million coupons have expired.
Possible reasons for the higher rate of expiring coupons are people don’t realize they expire (the date is listed on the coupon), they realized they don’t need a converter box because they have cable, satellite or another paid TV service, or they recently bought a digital TV. People who have let their coupons expire cannot request another one, but the program allows people who don’t need one to give their’s away.
Consumers can apply for a coupon at dtv2009.gov or call 1-888-DTV2009.
Many converter boxes have sold out, according to the NTIA’s official list. However, I know digital converter boxes are still in stock. I was at the Target store in Huntington Beach over the weekend and they had plenty (see photo on right).
For more tips, check out “Guide to the 2009 Digital TV transition.”
Related:
- Portable TVs will fade away after February
- Tax discount on digital TV converters bought with coupons
- 23 reviews of digital converter boxes
- Find a store that sells digital converter boxes
- Which (nearly) free digital TV converter box should I buy? (CNet)
- Who Acts as Tech Support for the DTV Transition? (PC Magazine)
- List of DTV converters eligible for the coupon afterdawn.com)
- Help parents survive the digital TV transition (Gadgetress)
- Guide to the 2009 Digital TV transition (Gadgetress)
Tamara 'the Gadgetress' Chuang
There’s another reason coupons expire: unavailability of product. I kept looking and looking while my coupons were valid and never did find more than a display model in local stores. The weekend my coupons expired a Wal-Mart clerk assured me that due to the lack of product, the expiration dates were not being adhered to. Two weeks later Wal-Mart finally had 2 in stock, but they told me I was out of luck because my coupon had expired. I don’t understand why the coupons need to expire before March, 2009. Especially when no product is available. Had I known no product would be available until Sept. I would have delayed my coupon request. Another government program gone sour. What a waste.
A simply awful idea-no doubt, somebody is getting a kickback on this rotten plan. How much does this stupid box cost anyhow? Who needs this in this horrible economy? Are they trying to break off communications? This is simply beyond belief.