I’m following live reports from around the web of this morning’s Apple news conference. But I’m only highlighting the key points. The news so far:

• Updated iPhone 2.1 firmware to fix all the bugs. Free and available Friday.
• New  games: Spore, Real Soccer 09, Need For Speed: Undercover
• Thinner iPod Touches too. The 8GB is $229, 16GB is $299 and 32GB is $399.
• New in-ear phones for $79.
• A new iPod nano — the skinniest yet! It has an accelerometer. Shake it and it shuffles the songs. (Does that mean I can’t run with it and listen to the full song?) It’s $149 for the 8GB model, $199 for the 16GB model and comes in 8 super-bright colors.
• New iPods in 120 GB for $249 and 160 GBs (the 80 GB is being discontinued).
• iTunes 8 announced.
• HD TV shows  for $2.99. They’re watchable on a computer or Apple TV (which is a computer!).

(Image from Engadget)

Looks like that’s it folks. No more ‘One more thing…” Hmm. Stay tuned for more photos.

The image below doesn’t quite do the skinnier new iPod nano justice. But it’s the official photo Apple is sending out:

The official press releases are below:

Apple Introduces New iPod nano

Fourth Generation iPod nano Features Apple’s New Genius Technology

SAN FRANCISCO, Sept. 9 /PRNewswire-FirstCall/ — Apple(R) today introduced the new fourth generation iPod(R) nano, the thinnest iPod ever featuring a sleek new design with a curved aluminum and glass enclosure, in nine vibrant colors. The new iPod nano incorporates Apple’s breakthrough Genius technology which automatically creates playlists from songs in your music library that
go great together, with just one click. The new iPod nano also features a
refined user interface, a high resolution portrait display and a built-in
accelerometer which automatically switches to Cover Flow(R) when rotated and automatically goes into Shuffle(TM) mode when lightly shaken. The new iPod nano gives users up to 24 hours of music playback or four hours of video
playback and is available worldwide immediately in an 8GB model for just $149 and a 16GB model for just $199. Both models come in silver, purple, blue, green, orange, yellow, pink, (PRODUCT) RED and black.

“The iPod nano is the world’s most popular music player and we’ve made it even better for this holiday season,” said Steve Jobs, Apple’s CEO. “We think users are going to love the amazing new design, the automatic Genius playlist creation, as well as automatically going into Cover Flow with just a turn of the wrist.”
The new iPod nano — the thinnest iPod ever — features an elegant new design that beautifully blends a brilliant two-inch display with a gorgeous curved aluminum and glass enclosure. The new contoured design fits even more comfortably in your hand.
iPod nano works seamlessly with iTunes(R) so you can import, manage and then easily auto-sync your favorite content. You can buy music, video and games for your iPod nano from the iTunes Store with more than 8.5 million songs available for preview and one-click purchase. With up to 24 hours of

music playback or four hours of video playback on a single charge, the new iPod nano is the ultra-portable way to enjoy your favorite music, TV shows, movies and games on the go. The 16GB model holds up to 4,000 songs, 14,000 photos and 16 hours of video, and the 8GB model holds up to 2,000 songs, 7,000 photos and eight hours of video.*
The new iPod nano works with the new iTunes 8 Genius feature, allowing customers to automatically create playlists while on-the-go with their iPod nano. Users can preview the playlist Genius creates, refresh the list to choose different songs and save Genius playlists to enjoy again later.
The iPod is the world’s most popular family of digital music players
with over 160 million sold. Apple’s incredible new lineup includes the iPod shuffle in four vivid new colors starting at just $49; the iPod classic in one slimline model with 50 percent more capacity for the same great price — 120GB of storage for just $249; the fourth generation iPod nano featuring a gorgeous curved aluminum and curved glass enclosure, in nine vibrant colors starting at $149; and the second generation iPod touch now starting at just $229. iPod owners can choose from a vast ecosystem of accessories with over 5,000
products made specifically for the iPod including speaker systems, fitness
accessories, fashionable cases and iPod connectivity available in over 90
percent of new car models sold in the US.

Pricing & Availability
The new iPod nano is available immediately for a suggested price of $149 (US) for the 8GB model and $199 (US) for the 16GB model through the Apple Store(R) (http://www.apple.com), Apple’s retail stores and Apple Authorized Resellers. Both capacities come in silver, blue, purple, green, orange,
yellow, pink, (PRODUCT) RED and black. iPod nano requires a Mac(R) with a USB 2.0 port, Mac OS(R) X v10.4.11 or later and iTunes 8; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 8.

* Battery life and number of charge cycles vary by use and settings. See http://www.apple.com/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes; and video capacity is based on H.264 1.5-Mbps video at 640-by-480 resolution.

Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional
applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
The Funnest iPod Ever – Perfect for Music, Movies & Games

SAN FRANCISCO, Sept. 9 /PRNewswire-FirstCall/ — Apple(R) today introduced the second generation iPod(R) touch featuring an amazingly thin contoured metal design, a gorgeous 3.5-inch widescreen glass display, 802.11 b/g Wi-Fi wireless networking, integrated volume control buttons, a built-in speaker for casual listening, a built-in accelerometer and other advanced sensors, and Apple’s revolutionary Multi-Touch(TM) user interface. iPod touch, now available for just $229 for the 8GB model, is perfect for playing music, movies and games, with millions of songs, thousands of Hollywood movies and hundreds of games available on the iTunes(R) Store.

“iPod touch is the funnest iPod we’ve ever created,” said Steve Jobs, Apple’s CEO. “Users can listen to millions of songs, watch thousands of Hollywood movies and now, thanks to the App Store, download and play hundreds of great games on their iPod touch.”
The new iPod touch is smaller and lighter than the original, with a sleek new design that features a contoured metal enclosure with integrated volume control buttons and a brilliant 3.5-inch widescreen glass display. With its rounded edges, flush display and curved, more compact design, the new iPod touch is more comfortable to hold and more portable than ever.
iPod touch users can choose from hundreds of exciting game titles such as “Spore Origins” and “Scrabble” from Electronic Arts, and “Real Football 2009″ from Gameloft available on iTunes or directly through the App Store application on the iPod touch. The revolutionary App Store works over Wi-Fi, enabling users to browse, purchase and wirelessly download applications directly onto their iPod touch and start using them instantly. The App Store features an incredible array of applications in a wide variety of categories, including games, travel, entertainment, social networking, sports and much more.

iPod touch works seamlessly with iTunes so you can import, manage, and then easily auto-sync your favorite content. With up to 36 hours of music playback or six hours of video playback on a single charge, the new iPod touch is the ultra-portable way to enjoy your favorite music, TV shows, movies and games on the go. The 32GB model holds up to 7,000 songs, 25,000 photos or 40 hours of video; the 16GB model holds up to 3,500 songs, 20,000 photos or 20 hours of video, and the 8GB model holds up to 1,750 songs, 10,000 photos and 10 hours of video.*
The new iPod touch works with the new iTunes 8 Genius feature, allowing customers to automatically create playlists while on the go. Users can preview the playlist Genius creates, refresh the list to choose different songs and save Genius playlists to enjoy again later.
The new iPod touch also features built-in Nike + iPod support making it an incredible workout companion. Users simply place the optional Nike + iPod sensor ($19 US) in their Nike + shoe to seamlessly connect with the new iPod touch to track miles run or sync with the latest generation gym equipment.
The iPod is the world’s most popular family of digital music players with over 160 million sold. Apple’s incredible new lineup includes the iPod shuffle in four vivid new colors starting at just $49; the iPod classic in one slimline model with 50 percent more capacity for the same great price — 120GB of storage for just $249; the fourth generation iPod nano featuring a gorgeous curved metal and curved glass enclosure, in nine vibrant colors starting at $149; and the second generation iPod touch now starting at just $229. iPod owners can choose from a vast ecosystem of accessories with over 5,000 products made specifically for the iPod including speaker systems, fitness accessories, fashionable cases and iPod connectivity available in over 90 percent of new car models sold in the US.

Pricing & Availability
The new iPod touch is available immediately for a suggested price of $229 (US) for the 8GB model, $299 (US) for the 16GB and $399 (US) for the 32 GB model through the Apple Store(R) (http://www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod touch requires a Mac(R) with a USB 2.0 port, Mac OS(R) X v10.4.10 or later and iTunes 8; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 2) or later and iTunes 8. Existing iPod touch users can update to the latest 2.1 software for just $9.95 to add the new Genius feature. iPod touch owners who already have the 2.0 software get the 2.1 software update for free. Simply download the latest version of iTunes onto your Mac or PC, and purchase the 2.1 software update via iTunes.

*Battery life and number of charge cycles vary by use and settings. See http://www.apple.com/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes; and video capacity is based on H.264 1.5-Mbps video at 640-by-480 resolution.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its
award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
 Apple Announces iTunes 8

Features Apple’s New Breakthrough Genius Technology

SAN FRANCISCO, Sept. 9 /PRNewswire-FirstCall/ Apple(R) today announced iTunes(R) 8, the next major release of Apple’s ubiquitous music and video player for Macs and PCs which is seamlessly integrated with the most popular online content store in the world (http://www.itunes.com). iTunes 8 includes the new breakthrough Genius feature, which lets you automatically create playlists from songs in your music library that go great together — with just one click. Genius helps music fans rediscover favorite songs in their existing music library and suggests related music on the iTunes Store they might want to add to their music collection. iTunes 8 features new ways of viewing your music and video libraries, and adds television programs in stunning high definition for sale on the iTunes Store.
Using Apple’s breakthrough Genius feature is easy-select any song, click the Genius button, and iTunes instantly creates a playlist of songs that go great together from your own library. You can preview the playlist Genius creates, refresh the list to choose different songs and save Genius playlists to enjoy again later. You can even create Genius Playlists on-the-go with the new iPod(R) classic, iPod touch, iPod nano and iPhone(TM). The Genius sidebar appears right in iTunes and recommends music from the iTunes Store that you don’t already have, based on the songs you select.
When you turn on iTunes 8′s new Genius feature, information about your music library is anonymously sent to the iTunes Store, where it is combined with the anonymously-gathered knowledge from millions of other iTunes users and processed through Apple-developed algorithms. The Genius results, specifically tailored to your personal music library, are sent back to your computer to enable users to automatically create Genius playlists in iTunes and on your iPods, even when they are not connected to the Internet.
iTunes 8′s new visual browsing interface displays your music and video libraries using your album and video covers, and also provides a great way to navigate your movies, TV shows, iPhone apps, podcasts and audiobooks.

The iTunes Store has become the world’s most popular online TV store and features an incredible selection of over 30,000 episodes from ABC, CBS, The CW, FOX, NBC and over 70 cable networks including Bravo, Comedy Central, Disney Channel, ESPN, FX, HBO, MTV, Nickelodeon, Sci Fi, Showtime and USA. With iTunes 8, television fans can now watch their favorite programs from ABC, NBC and Showtime in stunning HD for just $2.99 per episode, perfect for viewing on their Mac(R) or PC, or on their widescreen TV with Apple TV.
The iTunes Store is the world’s most popular online music, TV and movie store with a catalog of 8.5 million songs, over 30,000 TV episodes and over 2,500 films including 600 in stunning high definition video. With Apple’s legendary ease of use, pioneering features such as iTunes Movie Rentals, integrated podcasting support, iMix playlist sharing, the ability to turn previously purchased tracks into complete albums at a reduced price, and seamless integration with iPod and iPhone, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music and video online.

Pricing & Availability
iTunes 8 for Mac and Windows includes the iTunes Store and is available as a free download from (http://www.itunes.com). Purchase and download of songs and videos from the iTunes Store requires a valid credit card from a financial institution in the country of purchase. Video availability varies by country.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

NOTE TO EDITORS: For additional information visit Apple’s PR website (http://www.apple.com/pr/), or call Apple’s Media Helpline at (408) 974-2042.

(C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes, iPod and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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