AT&T is really trying to put its foot into the video-gaming world. First, it was “Spore.” Today, “Guitar Hero.” 

As part of the recent launch of “Guitar Hero World Tour,” AT&T is offering some game love to its subscribers. So if you’re a player and want something free, pay attention.

To get the Guitar Hero World Tour Complete Guitar Game, valued at $100, you’ll need to be a new high-speed Internet customer or new U-verse TV customer.

For mobile customers who purchase “Guitar Hero World Tour Mobile,” available Nov. 14, they can download the first of four exclusive songs for the game during December. The remaining three will be available in early 2009. AT&T customers can download the game to the phone using AT&T MEdia Mall or by texting HERO to 7189.

And for anyone who bothers to enter the contest, AT&T is giving away real instruments so the winner can start his/her own rock band. Winner gets a guitar, bass, drums and a $1,000 gift certificate from Guitar Center.

Where does O.C. comes in? Drums are from the Orange County Drum & Percussion in Santa Ana, while the guitar is from Laguna Guitars in Laguna Beach. Value of the package is $3,700.  Just submit an entry at www.att.com/guitarhero.

Incidentally, this is more than just a marketing promotion for AT&T. The company also is advertising inside the game. The game features AT&T billboards in the Pan Tang Bay and Times Square venues in the game. Also, AT&T Park in San Francisco has a spot in the game.

More cell phone news:

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• How any consumer can ‘test’ a cell phone
• AT&T adds McDonald’s to its Wi-Fi hotspot arsenal
• Verizon Wireless improves cell coverage in O.C.
• BlackBerry Bold selling out in … one Irvine store
• Google phone stolen in Huntington Beach; a dozen cops start chase
• Sprint eases early termination fees; gets sued
• Boost Mobile to focus on value, drops youth campaign
• Free Wi-Fi for iPhone users is back, really!
• Wal-Mart selling Google phone at a discount

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