The simple Motorola i290 is a candy-bar shaped phone that actually has a decent amount of features for a $50 device. Included are Nationwide Walkie-Talkie, GPS, text messaging, speakerphone and wireless web.
The new unlimited plan, which I wrote about last week, charges $50 a month for unlimited talk, texting and Walkie-Talkie. Taxes are even included in the monthly rate so pre-paid customers don’t have to worry about a few dollars more showing up on the bill (however, sales tax is not included).
This is a pretty signifcant step for Boost, which has long focused on attracting a young, hip audience. Going after budget-minded consumers is part of a new strategy, probably because it noticed that competitors like MetroPCS were doing so well.
In fact, the company is celebrating the new direction by shipping in a BMX track and bikers to its headquarters on Friday. Check back tomorrow for a video of the spectacle.
More photos of the phone (click all images to enlarge):
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