Sprint rolled out lots of perks to “loyal” customers this week with the new Sprint Premier.

It doesn’t take much to qualify as a loyal customer, defined as a Sprint user for three consecutive months on an individual plan of $69.99/month or family plan of $99.99/month. If you’re neither of those, however, there is a true loyalty plan that kicks in after 10 years of service — now that’s loyalty! 

Perks include:

• Dibbs on the latest phones and services, such as the upcoming Palm Pre (a very tempting phone, I should add). T-Mobile did something similar when the G1 (Google phone) was released. Only existing T-Mobile customers could pre-order the phone. 
• Getting treated like a ‘new’ customer so, after one year, you qualify for the cheapest price on a new cell phone. The catch: You have to commit to another two-year contract. Also, if you’re on a family plan, only the primary subscriber qualifies.
• A courtesy call if you haven’t changed your plan in six months. Sprint will call to sell make sure you’re “getting the most value” out of your device. 
• A once-a-year discount on accessories at participating Sprint stores. (What? Only once a year?)
• Special offers for trips, tickets to shows and sporting events.
• Free ring tones and free minutes on a customer’s anniversary. 

About time a company started offering something more to customers. And apparently, according to comments on the PhoneNews blog, Sprint started offering the perks last fall. The company made it official this week.

More cell-phone news: Check out the Gadgetress Guide to local cell phone services. Related Sprint headlines:

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