DirecTV added 460,000 net subscribers nationwide in the first three months this year, up 67 percent from the same period last year.
The satellite TV company said the growth came from direct sales, competitive promotions and higher demand for HD and DVR services. DirecTV, which says it has 130 high-definition channels, has one of the largest HD offerings.
The new subscribers brings the company’s total customer base to 18.1 million, up 6 percent from March 2008. Revenue increased 6 percent to $4.3 billion, which the company attributed partly to price increases.
Where did these subscribers come from?
Some likely came from customers frustrated with their cable companies. However, Time Warner Cable recently reported an uptick in subscribers in the same quarter. From its last report, Cox Communications said the number of digital video customers increased in 2008. And two new competitors, Verizon FiOS and AT&T U-verse, both added customers in the first quarter.
However, other cable companies haven’t fared as well. Comcast Corp., the nation’s largest cable company, lost subscribers in the first quarter. Comcast is not in Orange County. And worldwide, the cable TV industry only grew 4 percent in March, compared to the prior year, according to market researcher In-Stat.
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