Time Warner Cable is offering free access to HBO and Cinemax channels this weekend during what is an occasional premium-channel preview to lure subscribers to sign up for the extra channels. As the promotion coincides with the nation’s June 12 switch to digital TV broadcasts, the cable company is calling it a free “post-DTV transition” preview.
The irony to the offer is that Time Warner customers must be digital cable subscribers to order the service.
For this four-day offer, which runs from 6 a.m. Friday to 6 a.m. Tuesday, digital cable customers will be able to watch HBO, HBO On Demand, Cinemax and Cinemax on Demand all they want to during the 4-day period.
Channel numbers that will be open for viewing this weekend are HBO on 503, 504, 505, 506, 507, 508, 509, 510 and 511; and Cinemax on channels 523, 524, 525, 526, 527, 528, 529, 530 and 531. HBO On Demand and Cinemax On Demand are on channels 1004 and 1005.
Of course, the idea is that Time Warner customers will like what they see and add the premium channels to their monthly bill. Adding one will cost $15, adding two is $27. Per month!
I say chances are low that this promotion will implode on Time Warner, like its 1 cent-movie fiasco earlier this year. That event overloaded Time Warner’s on-demand servers when more customers than anticipated stayed home to watch a cheap movie.
In other Time Warner customer updates:
The SoCal office is offering free 3D glasses to watch “My Bloody Valentine.” The chance to order them on your TV through Time Warner’s new coupons on demand is over. But you can still head to a local cable store by June 12 to pick up glasses. Cable stores in Orange County are in Anaheim, Brea, Buena Park, Costa Mesa, Fullerton, Garden Grove, Huntington Beach, Newport Beach, Orange, Santa Ana, Seal Beach, Westminster and Yorba Linda. Or check online HERE.
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