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The Gadgetress ~ TV, mobile and Internet: Covering technology's monthly bill

First Netflix TVs powered by Broadcom

June 15th, 2009, 10:43 am · 4 Comments · posted by Tamara Chuang, a.k.a. The Gadgetress

LG's Netflix TVs have Irvine's Broadcom inside.The first HDTVs that can stream movies from Netflix’s online movie service do so thanks to technology from Irvine’s Broadcom Corp. 

The LG Electronics TVs, which have LG’s “NetCast Entertainment Access” feature, just hit stores like Best Buy. They include an Ethernet port leaving it to consumers to supply Internet service. Once plugged in, the TV can access a handful of online services, like Netflix. 

Broadcom, which has been working with LG for three years, is supplying its BCM 3549 digital TV system on a chip for LG’s new “Broadband HDTVs.”  The Irvine chipmaker’s specialty is processing high-quality video without too much effort by the machine’s other components. While the LG TVs were announced in January, Broadcom wanted to wait until TVs were available before announcing its partnership with the electronics company. Watch Broadcom’s video on YouTube HERE.

The LG TVs are the first to integrate the Netflix instant streaming service, which allows Netflix subscribers to order movies on demand and watch them instantly on TV. Netflix streaming offers a limited number of movies and TV shows and is included with any monthly membership.  That service has been available with LG’s Blu-ray player plus a number of other gadgets including Xbox 360, the Roku player, some TiVo boxes and a Samsung Blu-ray player. With the new LG TVs, no additional devices are needed to stream Netflix movies.

LG's 'Broadband HDTV' can access online services from Yahoo! Widgets.

Internet TVs were big trends at the Consumer Electronics Show in Las Vegas earlier this year.  And, it seemed, every TV brand planned to offer its own version of a Web TV, including Toshiba, Sharp, Panasonic and Irvine’s Vizio. But don’t get too excited. An Internet TV doesn’t mean a user can actually access the Internet. Depending on the manufacturer, only certain online services are available to users. 

In LG’s case, users will have access to specific online content, such as YouTube, NetFlix, Flickr and Yahoo! Widgets (to add Twitter, news feeds, etc.). The TVs can only “access Internet” via Yahoo! Widgets. Users won’t be able to sit on the couch and surf the plain, ol’ Internet. However, the Broadcom chip will also let the TV access video, photos and other files stored on PCs or other devices attached to the home computer network.

LG TVs with the Internet chip include the 47-inch 47LH50 LCD TV, priced at $2,100, and the 50-inch 50PS80 plasma TV, priced at $2,100. A 42-inch LCD (model 42LH50, for $1,700) and 60-inch plasma (model 60PS80 for $3,200) are expected to go on sale this summer.

Images courtesy of Broadcom.

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4 Comments

4 Comments

  • Justin M says:

    Netflix streaming works great, just installed it for Media Center. Nice to see that TVs are now supporting it natively. At long last, goodbye broadcast TV!

  • Cliff says:

    Netflix streaming is simply AWESOME! The quality is unbelievable, however the movie choices are still slim.

  • gdb says:

    how long will it be before the studios make a top tier entirely digital movie and release the first run online? with so many people investing 1000s if not 10k+ in their home theaters, you would think there would be ample support for bypassing the cineplex. i know nothing of the movie business, but i thought they blew railcars of cash on distribution and marketing of their releases. one would think cutting out the theaters and marketing directly to highly profiled consumers via internet/set-top box or streaming tv would greatly improve the studio’s bottom line. one would think…. but then, i thought blockbuster would be dead and gone 10 years ago. what is taking the future so damn long to get here!?

  • LGT says:

    Not great sets for movies. I’d rather just buy a Panny or Pioneer (if you can find one) plasma, get an XBox360, and just stream Netflix through that setup. Much better.

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