Called AT&T Entertainment, the site has videos from ABC and NBC Universal (via an agreement with Hulu), CBS Interactive and many more familiar channels.
But as mentioned earlier (see “AT&T mystery site offers free movies, TV shows online“), most of the content appears to be the same stuff found on Hulu.com (although not everything on Hulu is available on AT&T’s new site, like “The Simpsons“).
Well, that’s because it is, confirms an AT&T spokesperson. This is part of an ongoing effort by AT&T to offer video to its TV, Internet and phone customers, i.e. the three screens.
“At this time, none of the content is exclusive, but we’ll be adding content to the site on an ongoing basis, including online content that is part of our three-screen deals, which often includes exclusive or AT&T-produced content,” said Deborah Rapoport for AT&T.
“We want to give customers their favorite TV programming and movies when they want it, where they want it,” she said.
Sound familiar? Verizon said nearly the same thing last week when it joined the cable industry’s “TV Everywhere” movement, which plans to offer the same videos online as on TV to paying subscribers. Shawn Strickland, vice president of FiOS product management for Verizon, said, “… only Verizon is able to deliver to customers what they want, wherever they go.”
Rapoport said that AT&T Entertainment is not part of TV Everywhere, which has the backing of Verizon, Time Warner Cable and Comcast Corp.
A big difference is that AT&T’s site is for anybody — not just AT&T customers. TV Everywhere is for customers who already pay for TV service.
However, if you’re an AT&T U-verse TV subscriber or an AT&T Internet customer, you can log into the new site and access your account to schedule and manage DVR recordings to your TV. That remote-access feature has been available since 2006.
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