According to market research firm iSuppli Corp, the battle for first was a close one. Samsung was just 1.1 percent ahead of Vizio based on market share percentage points (added 3:01 p.m.). See the chart below. Samsung had 1.3 million vs. 1.2 million HDTVs sold. Vizio’s second-place finish also meant a drop in market share, the biggest decline of the TV companies in the top 5.
Vizio is ahead of everyone else for the year. iSuppli also offered the year-to-date growth, with Vizio at the lead by 200,000 TVs. Samsung, with its spiffy LED-backlit TVs and major marketing campaigns is at a close second.
iSuppli TV analyst Riddhi Patel says it’s Vizio’s “aggressive marketing efforts and its strategy of providing newer technologies at value prices.” But Samsung’s LED back-lit technology make for a super-slim TV and that’s what has gotten consumer attention.
For the year, Vizio has grown 87 percent, compared to the industry’s average of 11 percent, said Laynie Newsome, Vizio co-founder and vice president of sales and marketing communications.
DisplaySearch, another research firm, put Vizio’s year-over-year growth at 70 percent. The industry average is 9 percent.
But Vizio didn’t have the top-selling TV, according to Quixel Research. That honor went to Samsung’s LN32B360, a 32-inch TV selling for $549. Vizio, however, was the only seller to have two TVs in the top-selling 5.
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