Vizio knocked to second by Samsung for top HDTV sales
November 18th, 2009, 9:04 am · 21 Comments · posted by Tamara Chuang, a.k.a. The Gadgetress
Vizio and Samsung continue to compete neck and neck in vying for consumer love when it comes to LCD TVs. This quarter, Samsung sold more TVs in the U.S. than the Irvine HDTV firm.
According to market research firm iSuppli Corp, the battle for first was a close one. Samsung was just 1.1 percent ahead of Vizio based on market share percentage points (added 3:01 p.m.). See the chart below. Samsung had 1.3 million vs. 1.2 million HDTVs sold. Vizio’s second-place finish also meant a drop in market share, the biggest decline of the TV companies in the top 5.
Vizio, otherwise, has been in the lead all year (see earlier report on 2nd quarter and 1st quarter results).
.
| LCD HDTV 1Q-3Q 2009 |
Units sold (in 1,000s) |
|
|---|---|---|
| VIZIO | 4,075 | |
| Samsung | 3,894 | |
| Sony | 2,362 | |
| LG Electronics | 1,739 | |
| Toshiba | 1,686 | |
| Source: iSuppli |
Vizio is ahead of everyone else for the year. iSuppli also offered the year-to-date growth, with Vizio at the lead by 200,000 TVs. Samsung, with its spiffy LED-backlit TVs and major marketing campaigns is at a close second.
iSuppli TV analyst Riddhi Patel says it’s Vizio’s “aggressive marketing efforts and its strategy of providing newer technologies at value prices.” But Samsung’s LED back-lit technology make for a super-slim TV and that’s what has gotten consumer attention.
For the year, Vizio has grown 87 percent, compared to the industry’s average of 11 percent, said Laynie Newsome, Vizio co-founder and vice president of sales and marketing communications.
DisplaySearch, another research firm, put Vizio’s year-over-year growth at 70 percent. The industry average is 9 percent.
But Vizio didn’t have the top-selling TV, according to Quixel Research. That honor went to Samsung’s LN32B360, a 32-inch TV selling for $549. Vizio, however, was the only seller to have two TVs in the top-selling 5.
Previous Vizio coverage:
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LOVE MY VIZIO!!
I agree. I have the 55″ LED LCD Tv in the living room… the 55″ standard LCD in the bedroom, and the 32″ in the guest room. Next purchase is the 42″ for the garage (can’t be playing pool/ darts without a TV).
I love Vizio, although I must admit the new 1.5″ Samsung had me in a trance at Best Buy… it’s so amazingly thin!
Man, you so lucky aceofspades, I still have my 150lbs 26″ TV that crushed my toe yesterday, ouch! If you get tired of the 32″ in the guest room and you must by the new Samsung one.. I’ll be happy to take it off your hands!!!!
LOVE MY 2 VIZIO’S…
I always find it misleading when Vizio is referred to as an Irvine based company. Yeah ok their top management is based in Irvine but they are basically an importer for Chinese made TV sets. So you have a Japanese brand (Samsung) vs. the Chinese brand (Vizio). I think the owners of Vizio like to associate with Irvine for marketing purposes.. people feel like they are buying American but they’re really buying Chinese. The Japanese products have better quality control in my experience so maybe that is why Samsung is getting ahead.
ocbear… you are right.. they are all sourced from LG, etc… but better product quality control (QC)?
I have worked for various medical device companies, and nothing from China is better regarding QC. Most companies in fact will not let you China source anything critical, because of the abscence of quality control, and aqualid conditions.
Some things are better, and I agree these Vizios are made mostly in China.
Samsung is one of the largest South Korean company.
And by the way, Samsung has TV factories in South Korea and China.
By the way, Samsung has TV factories in China and South Korea, too.
ocbear: Samsung is a Korean manufacturer, not Japanese.
vizio picture dont even compare to the sony or lg scarlet. vizio is a cheap piece of junk. vizio is for people who cant buy a real box.
Exactly, Vizio TV’s are what you would normally see the “Wallmart” crowd buying. People that now absolutely nothing about what a quality picture should look like.
Get your stories straight people. Samsung is not Japanese, it is a Korean Company, as is LG.
To that end, without completely taking the television apart, it is pretty hard to determine where the parts came from. Bottom line is, these are all overseas manufacture, and I remember when no one would consider a Korean car or tv. Now, they lead in quality, so they must be doing something right. And likely they are now where China will be in the future.
It is NONE of sacramento’s business what type of TV I buy!!! Get out of my face!!! I will purchase a 60 inch TV in Arizona and let that state get the tax. Stuff it sacramento!
Thank you all for the correction, Samsung is Korean. However based on my personal experience I can say that China is still far behind in Quality Control. I have had to return Chinese made electronic products several times in the past year under warranty for manufacturing defects. However I cannot remember the last time when I had to return a Japanese made electronic product… it is extremely rare that I encounter a defect with a Japanese product. China may be improving but they are still far behind in QC.
Vizios are alright if you own a sports bar and you need to buy several of them at a discount.
Vizio looks like a great HDTV until you turn it on and compare it next to a Sony or Samsung.
Since we are getting facts straight, Vizio is a Taiwanese company (founder is Taiwanese) with Taiwanese investors (including one which is a leading Taiwanese LCD maker)
http://en.wikipedia.org/wiki/Vizio
Vizio’s quality is not the same level as Samsung or Sony but it’s selling point is price not quality…For its price point, Vizio certainly make good TVs
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Also keep in mind Samsung manufactures other items such as computers, computer chips, printers, cell phones, and the list goes on.
Vizios suck! Ya its a good price but my friends 47” blew a light bulb after 2 years, and it always stayed soooooo hot in the back of it… and he’s been calling vizio to send it in bcuz of the warranty and they have not responded, my 52” lcd SAMSUNG is gorgeous and I have noooo troubles with it!!!!! Samsung vs vizio? SAMSUNG WINS EVERY TIME !!!!