If you didn’t think your color TV was colorful enough, Sharp Electronics Corp. says you’re right. It was missing a major color: Yellow.

Pretty much every TV relies on three colors — red, green and blue, or RGB. Heard of that? These are the three colors in the color spectrum that reproduce a billion other colors on a TV. But by adding yellow to the mix, Sharp TVs can produce 1 trillion colors.

Whether you’ve been missing yellow or not, Sharp says that conventional LCD TVs have had trouble producing the hue, especially the golden yellow color of brass instruments.

Sharp’s QuadPixel technology did help Sharp stand out at the Consumer Electronics Show, where competitors were announcing all sorts of new 3D HDTVs (Sharp’s 3D TV is still a prototype). Here’s Sharp’s press release on the 4-color TV technology.

The new QuadPixel TVs will be available in the spring. Here are a few more pictures from the press conference. Click to enlarge:

For more CES 2010 coverage, visit the Gadgetress CES page at gadgetress.freedomblogging.com/ces2010.
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