Vizio has gone big time here at the Consumer Electronics Show with a prime spot in the convention center hallway for attendees to play with the company’s Internet TVs. The Irvine TV seller has banners everywhere. And now, just minutes ago, the company signed a 3-year deal to have singer Beyoncé Knowles – Carter endorse its products.
Can we all say Wow!
The 3-year agreement means the singer will be part of Vizio’s ad campaign, which could include a SuperBowl commercial. Previously, Vizio had San Diego Chargers’ LaDainian Tomlinson.
Beyoncé and Vizio may seem like a strange coupling but the company has really expanded its product line once again here at CES. I just spotted some brand new wireless headphones that Vizio plans to start selling this year. The new line appeals to the fashion minded who want more than the basic black set. Pink, blue, quilted are the some of the models I saw at the company’s secret suite at the Wynn Hotel. More on this later.
As the new face of Vizio, Beyoncé will also “participate in the design and performance characteristics of new products,” the company said.
“Beyoncé is in an elite class of entertainers who are globally known and respected for their talent on stage and in front of the camera,” Laynie Newsome, Vizio’s cofounder and vice president of sales and marketing communications said in a press release. “We believe both VIZIO and Beyoncé are closely aligned as American success stories who have redefined the rules in our respective industries.”
As for Beyoncé’s statement: ”What I love about VIZIO is how committed they have been to customers and their focus on delivering tremendous performance at a great value … As a performer, I can relate to that, because my fans spend their hard-earned money to see me perform, and I give everything I can to make sure I exceed their expectations. I’m excited to be associated with such a successful company.”
More on Vizio’s CES announcements coming soon… Stay tuned.
For more CES 2010 coverage, visit the Gadgetress CES page at gadgetress.freedomblogging.com/ces2010.
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