Back in December, we learned that Cox picked Orange County to be one of three regions where it will first roll out wireless phone service. The service will begin in March 2010 and, as with any major move, a big marketing campaign begins this week.
In Cox’s ads, it promises “unbelievably fair” service and watching the commercial, that seems to say Cox is getting rid of surprise overage fees and vanishing minutes. Those interested can sign up on Cox’s new Unbelievably Fair web site to get notified (if you sign up and are a Cox TV customer, you’ll get a free movie on demand). You don’t have to be a Cox Cable customer.
The company expands further in a press release by pointing out how unfair it is that wireless phone customers have to pay for minutes in their plan that they don’t use. Cox’s research showed them that consumers want value and transparency in wireless plans.
It’s definitely a campaign of the 21st Century. Cox has set up a Facebook fan page to chat with customers Facebook to Facebook.
More commercials have been posted on Youtube.
Cox is also launching the mobile service this spring in Hampton Roads, Va. and Omaha, Neb.
More on Cox at the Gadgetress Cox Cable page. Recent news from Cox: