For the first time, Apple Inc. won’t be at the MacWorld Expo in San Francisco, which starts next week. But the show must go on, apparently.

There is a large enough cottage industry to keep running the show and it’s even attracting new exhibitors, like Brea-based Apogee Inc., which sells all sorts of Apple video-adapter accessories under a recently launched brand Kanex.

“The brand is fairly new. We want to immerse ourselves into the Mac community and plan to do so at MacWorld,” said Denise Truong, with Apogee.

The company is also giving away 2 free Expo Hall passes to the event. Just leave a comment on the Kanex blog. There’s only a handful of comments so chances of winning are pretty good. Here’s the post: “MacWorld Expo Hall Pass Giveaway: Participate to win.”

Right now, those same hall tickets cost $25 each — and $45 after the show starts. Looks like there are around 230 exhibitors including Anaheim bag maker Targus Inc., Western Digital in Lake Forest and CarMD in Fountain Valley.

And yes, show organizers plan to talk about the upcoming Apple iPad, though there is no mention that the iPad will actually be at the show.

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