The report “Digital TV Customer Satisfaction: US Survey Results” only surveyed 856 cable users, but there is other proof that consumers want a better value. Recent cable TV financial reports that continue to show a declining number of TV subscribers and customers dropping services like premium channels and video on demand. Meanwhile, Internet-TV services like AT&T U-verse and Verizon FiOS have been adding new customers.
“It underscores a trend we have been seeing for the past 18 months: a growing number of customers are beginning to question the value of a ‘traditional’ pay TV subscription in light of expanded “over-the-top” offerings, such as Hulu and Netflix,” said the study’s author Ben Piper, Director of the Strategy Analytics Multiplay Market Dynamics service.
Comparably, says the report, only 33 percent of people who subscribe to the newer Internet TV services also would drop their provider for a cheaper service.
Internet TV also had the highest number of satisfied customers, with 95 percent of respondents claiming to be “somewhat” or “very” satisfied. Comparably, 78 percent of satellite users were that satisfied while 67 percent cable users were.
In my own research, Verizon FiOS TV tends to be more expensive then cable but you do get a lot more features like HD channels and on-screen widgets. Satellite TV tends to be the cheapest. But everyone wants to save money.
Any thoughts from readers? I’ll be evaluating the costs of TV service in upcoming weeks. All input would be appreciated.
Related TV news: