It’s a business model that both satellite TV companies have offered for years. Over at Verizon FiOS, new customers will save about $240 over a 2-year period for the company’s most popular TV, Internet and phone bundle. Time Warner Cable began offering its price-lock guarantee program last year, saving customers ordering 3 services a $432 over two years.
Cox Communications, too, is doing the same thing but as one reader discovered, not every customer qualifies.
John, a Laguna Beach resident, asked for the discount after learning that Cox is raising cable TV and Internet rates in March. But he was told he wasn’t eligible. No one, not even the service manager, could figure out why.
Lana Ong, a Cox spokesperson, cleared it all up: Price lock is just a trial for the company in certain parts of the country, including Orange County. But if your account is delinquent or already getting a good discount, you don’t qualify. Ong responded:
Cox recognizes that customers appreciate predictability in their bills, particularly in today’s economy, so we wanted to offer Price Lock Guarantees on a trial basis to better understand demand for this offering. These Guarantees allow customers to lock in the rate of their Cox video, Internet and telephone services at today’s rates for the next two years. Cox is testing this new method of locking in pricing for customers in four markets – Orange County, San Diego, Oklahoma and Kansas.
Since, this is a trial taking place in certain service areas, the Price Lock Guarantee is not available to all customers at this time. Also, the Price Lock is not available to customers with delinquent accounts or who already have a discount offer on their services. At the conclusion of the trial period, Cox will determine whether to offer Price Lock Guarantees in other systems.
Ong didn’t say how much eligible customers can save with price-lock guarantee. But take a look at the published savings for the local TV services (I’ve added a separate 6-month offer from Cox):
Company Package Term Price-lock No Price Lock Savings Time Warner Cable Phone, Internet, TV 24 months $104.99 $122.99 $432 Verizon FiOS Phone, Internet, TV 24 months $99.99* $109.99 $240 Cox cable Phone, Internet, TV 6 months $117.01** $147.01 $180 Dish Network TV (280+ channels) 12 months $84.99 $99.99 $180 Direct TV TV (265+ channels) 12 months $83.99 $109.99 $312
* Verizon’s price is the average over 24 months. As part of its price-lock deal, the first 12 months are $89.99, the second 12 months are $109.99.
** Cox’s 6-month price isn’t part of the price-lock program. It’s part of the bundled-services offer.
If any readers have qualified for Cox’s price-lock guarantee, share the numbers with the rest of us. Thanks!
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