It’s a big year for Orange County’s tech-minded companies. Three are involved in Super Bowl ads, airing today. We got them ahead of time and have set them up to be available once they appear on TV. Until then, you’ll just see some blank spots below and will need to satisfy yourself with the extra filler.
|Vizio, HDTV company in Irvine|
|Vizio signed Beyonce in January to replace San Diego Charger LaDainian Tomlinson as its go-to celebrity. But she’s not just a pretty face. The company has hinted that her fashion expertise may mold its new line of TV accessories targeting women. This is Vizio’s second Super Bowl commercial. It’s expected to air during the fourth quarter.
UPDATE: Chocolate Rain, Numa Numa Internet celebs was a nice touch (not to mention the Twitter bird and other Internet icons). Not sure if most people got this commercial though.
|More: ► Beyoncé, Batman, the 2010 Super Bowl and Vizio
► Vizio hires Beyoncé as new spokesperson
|Boost Mobile, prepaid wireless firm based in Irvine|
|After a smashing great year, Boost Mobile decided it was time to spread the word about how right it is to go with prepaid phone service. The company, which helped parent company Sprint gain customers last year, hired members of the 1985 Chicago Bears team, possibly best known for doing the ‘Super Bowl Shuffle.’ In this commercial, Boost continues its campaign of pointing out things that are soooo wrong.|
|More: ►Boost’s $2.5 million bet: Super Bowl ad to parody 1985’s ‘Shuffle’|
|Agency 3.0, Newport Beach ad agency for San Diego’s Flo TV|
|The guy who created Boost Mobile is back with an ad firm called Agency 3.0. Peter Adderton says Boost was a success because he had created a brand — something he hopes to do for San Diego’s Flo TV. The mobile TV service hired Adderton’s agency for three commercials. Above is the commercial featuring Black Eyed Peas’ will.i.am remixing The Who’s “My Generation.” After the devastating Haiti earthquake, all agreed to remix the commercial into a Haiti relief effort. The 3-minute remix will available for sale with all proceeds going to Haiti. Read the story: “O.C. Agency’s Super Bowl ad mixes The Who, hip hop and Haiti.”Below are two more Flo TV commercials created by Adderton’s agency. They feature CBS sportscasters Jim Nantz and James Brown:|
Also, check out our story about how San Clemente resident Matt Gahan won a national contest to make a Super Bowl ad for CareerBuilder.com.
More non-game Super Bowl coverage: