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Vizio not so little anymore, takes No.1 spot for HDTV sales
February 22nd, 2010, 8:24 am · 24 Comments · posted by Tamara Chuang, a.k.a. The Gadgetress
It’s official: Vizio shipped more LCD HDTVs in the U.S. than any other TV company last year, according to iSuppli, a market research company that tracks TV sales. The Irvine HDTV company nearly doubled its sales, growing 92.1 percent last year from the prior year.
Vizio was neck-and-neck with Samsung all year. During some quarters, Vizio led the game, in other quarters, it was Samsung, which heavily pushed the newer LED back-lit technology. But ultimately, Vizio took the lead, ending the year with 5.92 million HDTVs sold. Samsung sold 5.60 million.
Even without its much-anticipated Internet TV, Vizio dominated the Christmas season, selling about 135,000 more TVs then second-place Samsung. During the fourth quarter, Vizio sold 1.844 million LCD TVs, making Vizio the champ for 2009.
Interestingly, iSuppli’s research shows that Toshiba also had a stellar year, growing 81.7 percent from the prior year. The TV maker, which has its U.S. laptop and storage operations in Irvine, sold 2.394 million LCD TVs. The company also sells plasma TVs and other TV technologies.
| HDTV company | HDTVs sold 2009 (millions) | Market share | Growth |
|---|---|---|---|
| VIZIO | 5.920 | 18.70% | 92.10% |
| Samsung | 5.608 | 17.70% | 22.60% |
| Sony | 3.681 | 11.60% | -1.00% |
| Toshiba | 2.394 | 7.60% | 81.70% |
| LG Electronics | 2.396 | 7.60% | 8.90% |
| Total | 31.622 | 100.00% | 29.00% |
Vizio has already made a splash in 2010 by announcing a 3D HDTV, expected in late summer, plus super skinny TVs, mobile TVs, TV headphones, Internet routers, and other TV accessories (read earlier: “Vizio goes beyond TV with 6 new gadgets.”) It also signed Beyonce Knowles Carter as its latest celebrity spokesperson and invested in its second Super Bowl commercial.
iSuppli analyst Riddhi Patel said that Vizio took the lead because of increased brand recognition and, more importantly, “providing technology advancements at affordable prices,” Patel said.
But Samsung still was at the top in one case: The best selling LCD TV. Samsung’s 32-inch LN32B360, priced at $549, was the nation’s top selling TV during the fourth quarter, according to Quixel Research.
Recent stories about Vizio:
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The link for this news article reads: Vizio Sells More LCD TVs Then Anyone Else. The error is repeated in the first sentence: “It’s official: Vizio shipped more LCD HDTVs in the U.S. then any other TV company last year, according to iSuppli, a market research company that tracks TV sales.”
Then? Third graders know the distinction between “then” and “than” better THAN the Register staff, apparently.
The second paragraph is marked by a blatant comma splice. In the third paragraph, we return to the favored “then” mistake.
Is writing no longer a required skill for employment as a writer?
Fixed. It’s nice to know that some readers care about some things more than others. Thanks!
OMG…chill out. Are you so anal about everything?
You can have all the writing skills in the world but if your a jerk no one will care. I bet the Register would love to have you on their staff
“It’s official: Vizio shipped more LCD HDTVs in the U.S. then any other TV company last year”
Seriously?
The OC Register calls me weekly to ask me to subscribe.
or, in Register-speak
th oc rejistar calls me weakly too aks me to supscripe.
And they wonder why their (not they’re, not there) readership is declining.
than
Than.
THAN!
Fixed! Thanks.
Makes sense, as they’re cheaper.
iSuppli analyst Riddhi Patel said that Vizio took the lead because of increased brand recognition and, more importantly, “providing technology advancements at affordable prices,” Patel said.
So having higher number sales does not equal a higher quality product What doesn’t the Gadgeteress review similar models or do some kind of consumer review. Is the OCR on Vizio’s pay roll now.
They are crap. I have seen three different ones in different places. All with fuzzy/blurry pictures. I would be so mad if I bought one.
porkchopbun:
We’re talking about an OC newspaper covering an OC company. Slant is to be expected.
When I bought my Vizio LCD, it was side-by-side with the Sony over at Costco; the Sony was far superior in display quality but not worth the extra $500. Three of us agreed we’d never notice the difference once we got it home. The additional $500 paid for a home theater PC. Woot!
I agree completely. I now have 3 Vizios in diff. rooms, and the little bit of contrast/ brightness doesn’t matter at all when you have large picture windows, and lights on. I have 2 55″ Vizios (one LED, and one 550 LCD) and they are both great. Paid over 700 less on sale @ Costco than a comp. Sony, etc.
The HD set-tops from the Cable/ Sat providers right now have so much artifacting from the compression, that it levels the playing field. Only an idiot would spend 50% more just for a brand they “think” is better. Anyone battering Vizio is just peeved they got suckered
Not peeved – a top of the line Vizio is never going to produce the rich blacks that my plasma does, and doesn’t come close to the color reproduction and “decent” blacks that other LCD manufacturers can make.
Those of us that spend more money on our displays do so for better sources than HD set-top boxes
I agree, with a “good” Blu-ray, 1080p and the right loss-less feed, you can get much better pix/ video from other companies. Bentley also makes a nice car, but I’ll stick with my Audi and pay 1/6 the price. If the race is to supply videophiles with Sets, Vizio loses, but it’s not…it’s to supply the general public and make money. Guess who wins?
PS – You’re Plasma costs 5x as much money/ month to opperate, and in the summer produces enough actively vented heat to bbq on. That alone to me made it un-appetizing.
My plasma doesn’t heat up enough to note a difference . . . but then again, I watch it maybe once a week.
Note to all who may buy Visio…. do your homework – they have more complaints than any other brand. Just ask Costco or Sears or better yet, check online. I noticed that Cosco is now placing their own disclaimer on the boxes in the store. My 32″ died after only 2 years (seems to be average for them) and Visio wanted $275 to fix it with a 6 month only guarantee. Nope – replaced it with a quality well known brand. Good value does not always spell quality.
http://www.costco.com/Browse/Product.aspx?Prodid=11526912&whse=BC&Ne=4000000&eCat=BC|79|2341&N=4001374&Mo=37&No=3&Nr=P_CatalogName:BC&cat=2341&Ns=P_Price|1||P_SignDesc1&lang=en-US&Sp=C
“For COMPUTERS, TELEVISIONS and PROJECTORS, Costco extends the MANUFACTURER’S WARRANTY to two years from date of purchase.”
Yay Costco!
Vizio isn’t trying to be the Holy Grail of HDTV.
Adding our plasma didn’t really do much to our energy bill, and I don’t notice a lot of heat coming off of it – nothing significant, not like a front projector.
A friend bought a Vizio and doesn’t like it at all. I bought a 46″ Sony Bravia and love it. Got a great deal at Howard”s in Nov 09. Went for a 42″ but for $50 more got the 46″ and a Sony Blue Ray. Can’t beat that!
Just trying to remember when REPORTERS WERE EDUCATED If the figures you state are correct then tell me. WHEN DI VIZIO SELL 5.92 BILLION LCD TV’s LAST YEAR?
if you express it in (Millions) it would be 592 NOT 5,920
Go back to your liberal hole college and learn to ADD.
It’s nice to finally see the electronics market come back to the U.S.!
Congratulations to Vizio for making a a good, inexpensive product. Obviously their formula works!
When It’s time to dump my old 36″ CRT TV, I’ll get a Vizio!
Support local jobs, the local economy, local innovation, and local success!
Yea, support crappy made TV’s. Lemming.