Even though the two shows were very popular and generated ad revenue, Andy Forssell, Hulu’s senior vice president of content and distribution, said that the company could not get the rights from owners Comedy Central and Viacom to continue airing the show online.
“In the past 21 months, we’ve had very strong results for both Hulu and Comedy Central, in terms of the views and revenue we’ve generated, thanks to a couple of key trends. First, more and more of our viewers have voted with their time by making these shows a regular part of their day. And second, we’ve driven steadily increasing revenue per view as advertisers voted with their budgets to take advantage of innovative ad formats and very strong advertising effectiveness,” Forssell wrote.
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