The Better Business Bureau doesn’t think so either. After a competitor’s complaint to the Council of Better Business Bureau, Time Warner Cable said it would “revise its advertising to curtail use of the word ‘free,’” reports Multichannel News.
AT&T complained about the misleading ads that are used to promote cable service. The National Advertising Division of the Council of Better Business Bureaus looked at the issue and said that the issue is Time Warner’s “free HD” was part of a temporarily discounted price that eventually went up so free HD should no longer be considered free. The agency recommended that Time Warner discontinue such advertising.
The misleading Time Warner ad showed a U-verse TV customer named Ed who rejected Time Warner’s “free HDTV” and instead says “Sure, U-verse hits me up with an HD surcharge every month but, no big deal, I’ve found ways to make extra cash…” The ad ends with “Don’t Be Ed …Don’t Accept HD Surcharges” or “Don’t Accept Less. Get Digital Cable with Free HD.”
Time Warner offers dozens of HD channels at no extra cost as part of different levels of standard cable service. It has one special tier of HD-only channels for about $5 a month, which customers can order separately. AT&T charges $10 per month for HD channels.
Readers have complained about the “free HD” campaign as well since technically, customers still need to order a minimal cable service and equipment to get the “free” HD channels. Time Warner’s not the only one using the marketing gimmick. Cox and other cable providers also tout free HD.
Readers: What do you think? Did the “free HD” campaign win you over? LEAVE A COMMENT
Read the full story at Multichannel News: Time Warner Cable To Change ‘Free HD’ Claim After AT&T Complaint
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