March is almost over and the “unbelievably fair” mobile phone service from Cox Communications has failed to make its debut in Orange County, which was one of three regions nationwide picked for the cable TV provider’s mobile debut.
The launch has been delayed indefinitely, said Lana Ong, the spokesperson for the local Cox operation.
“We didn’t launch Cox Wireless widely to the public on March 8 because we are taking a very deliberate approach to introduce new products and services to the marketplace to ensure an experience that customers expect from Cox,” she replied.
She continues, “We realize many customers were looking forward to it however, the most important thing to note is Cox is putting the final touches on the Cox Wireless experience. Holding true to our customers is our number one priority and Cox Wireless will be here soon. We’re asking that interested customers visit unbelievablyfair.com if they want to be the first to learn more about Cox Wireless – and don’t renew that contract!”
That’s a tough request, even for people who can’t wait to ditch their own wireless provider.
At this point, all we know is that Cox was building a mobile-phone network that uses Sprint’s CDMA 3G network. It would do away with overage fees, vanishing minutes and other consumer outrages. You don’t have to be a Cox TV subscriber. The company even produced commercials about it, which it’ll have to reshoot since they tout a March launch.
Orange County was one of three regions picked to be the first to get service. Hampton Roads, Va. and Omaha, Neb. were the other two areas.
Omaha, however, did launch, Ong said.
“While we don’t have a set date yet for our official wireless launch to the public, our Omaha system launched Cox Wireless in limited availability earlier this month,” she said.
In the mid 1990s, Cox tapped Omaha as a city it planned to launched cellular service using existing its fiber-optic cable network, according to a story in the Omaha World Herald. The service was pitched as something that would cost half the price of existing cellular service. The effort was later dropped.