It sounded like a unique marketing gimmick — get Boingo Wireless’ logo tattooed permanently on your body and you’ll get 1 million credits to get Internet service at any of the company’s 125,000 hotspots worldwide.
But of course, this being April Fool’s Day, it was all a big joke.
Or was it?
I asked the company what if someone did it anyway? Will they get the 1 million credits? The company’s response: “Yes, they will if somebody actually gets a permanent Boingo logo tattoo,” said Cheryl Cink, with Boingo.
Wait a minute! 1 million credits? One credit gives a user one hour of wireless Internet access. Each credit costs $1.99. If you were to buy 1 million credits, you’ll pay $1,990,000 or nearly $2 million! As my editor John Dunphy points out, 2 million hours of internet access is equivalent to more than 228 years.
That makes a tattoo seem like a good investment.
The credit program launched Monday and gives iPhone, iPad or iPod Touch users Wi-Fi Internet access at any of the company’s wireless hotspots.
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