This is the first in a series of short profiles of the people behind World of Warcraft, which celebrates its five-year anniversary on Monday, Nov. 23, 2009. More in the series: ocregister.com/blizzard
Few outsiders got the chance to observe Blizzard Entertainment’s special celebration for World of Warcraft, on Thursday, Nov. 19, 2009. I guess they like me.
Anyone would have been in awe whether they know what WoW is or not. The company invited the whole Irvine campus — more than 1,000 employees — to the outdoor gathering. A stage was set up in front of the 12-foot orc statue and all the big bosses were there. And as you can see from our exclusive photos (by Register photographer Jebb Harris), there was plenty of free beer, BBQ and cake.
But the best part about the whole birthday extravaganza was the stories. Several old timers got a chance to say a few words, in this order:
- Frank Pearce, co-founder and executive vice president of product development
- J. Allen Brack, game director for World of Warcraft
- Shane Dabiri, lead producer
- Bob Fitch, lead software engineer for StarCraft 2
- Rob Pardo, executive vice president of game design
- Chris Metzen, executive vice president of creative development
- Mike Morhaime, president and co-founder
Pearce talked about reuniting with old high-school friends online, plus the company’s earliest days of offering multiplayer gaming. And, of course, he mentioned that he initially thought taking Warcraft to the massively multiplayer game genre was just too niche. More on that later.
Brack remembers playing Warcraft on a null modem and Usenet, which he called “a horrible version of the Internet.” His WoW memory? Signing game boxes at Fry’s Electronics in Fountain Valley five years ago only to be tapped on the shoulder and told, “Someone is wrecking the game in Europe.” Yes, those cheeky Europeans had already figured out how to hack the game. Read the rest of this entry »




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Daniel Stultz sketches detailed images that look like they could exist in the land of Azeroth, a place inside the popular World of Warcraft game from Blizzard Entertainment. His artistry is inspired by the massively multi player online game and because of his choice in colleges, he’s closer to Azeroth than most gamers.
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