Sharp Electronics just added a cheaper version of its AQUOS TV to its lineup that targets an ‘entry-level’ market.
These are full 1080p LCD HDTVs. But the prices didn’t look very entry-level to me. They start at $1,400 for a 42-inch TV and go up to $1,700 for the 46-inch version and $2,300 for a 52-inch non-Aquos, according to Sharp. Sharp’s higher-end TVs are priced higher, at least you’d think.
I asked Sharp about the difference and a spokeswoman told me it’s not just price difference, but these new TVs lack a few other high-end features.
The entry-level SB series doesn’t t include the “AQUOS Engine,” which has a 4-wavelength backlight system for video processing (i.e., without this, the TV’s range of colors isn’t as wide or deep). Read the rest of this entry »