A chunk of Dish Network’s press conference at the Consumer Electronics Show focused on the February broadcast TV transition to all digital, which is slightly odd since Dish Network subscribers don’t have to worry about a thing.
However, said Charles Ergen, the company’s CEO, “We think it’s the friends and families of our customers who will be affected.”
Hence, the company announced the $9.99 deal for new customers that starts Feb. 1. The offer, good for six months at this price, includes 100 channels with at least 50 HD channels.
After that, it looks like the 100-channel package is really Dish’s “America’s Top 100” package, which is $32.99/month, plus an extra $5.99/month to access local broadcast channels. The $9.99 deal is even cheaper than Dish’s cheapest package, the 40-channel DishFamily plan for $19.99.
Interestingly, Dish Networks is probably the only TV service company that sells digital converter boxes. Its cheapest is the TR-40 CRA at $40. If consumers have applied for the government-issued $40 coupon, the converter is free plus $8.95 shipping.
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