Every year before Thanksgiving, Vizio tells consumers ahead of time how much prices will drop for special Black Friday sales. So maybe it’s not surprise that the company was rewarded with record-breaking sales.
The Irvine HDTV seller said this morning that U.S. consumers bought more than 280,000 HDTVs last week, up 40 percent from last year’s Black Friday sales. Vizio credited stores like Costco Wholesale and Sam’s Club for efficiently selling the TVs.
But it’s also new technology that probably wowed consumers. Vizio’s new TruLED technology inside brightens up the picture as necessary. Faster 120/240 Hz refresh rates to help keep video smooth during fast-moving scenes.
More than 50,000 120/240 Hz HDTVs were sold, up 945 percent from the same time last year. Vizio also pointed out that consumers snapped up 50-inch TVs or larger, with the company selling 20,000 of them, or 1,000 percent more than last year.
It’s a great way for the company to end the year, which included rising to the top of the U.S. LCD TV heap, winning some key patent fights and expanding into TV accessories business with a new speaker bar, video cables and a Blu-ray Disc player.
But, of course, the year isn’t quite over. Beginning Thursday, Vizio is taking $100 off its 40-inch LCD HDTV (VO400E). The $599.99 TV will be at Costco between Dec. 3 to Dec. 20. At Walmart, a 19-inch TV is now $178 through the end of the year.
“We consistently strive to offer consumers more and are pleased to see the great success of our high performance products which allow us to continue to grow and expand VIZIO products to a wider range of consumers seeking the latest technology at a great value,” Laynie Newsome VIZIO Co-founder and V.P. Sales and Marketing Communications, said in a statement.
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