When Blizzard Entertainment asked gamers inside the World of Warcraft to help the Make-A-Wish Foundation, players responded.
By the thousands.
On Tuesday, Blizzard president Mike Morhaime handed a $1.11 million check to the charity that grants wishes of children with life-threatening medical conditions.
“We’re very happy with the amount,” said Mike Morhaime, president of the Irvine game developer.
Was he surprised?
“We stopped making predictions about WoW a long time ago.”
The proceeds came from the sale of a Pandaren Monk, a virtual pet for the game. The creature sold for $10 between Nov. 4 and Dec. 31. Half the price was donated to the Make-A-Wish Foundation. That means 222,000 players bought the pet.
“I was shocked. That’s a lot of virtual pets,” said Frank Pearce, the game’s executive director.
Morhaime believes players wanted to help out the charity and not just score another virtual pet.
“If you read a lot of the comments in the forums, they indicated that people were really excited about Make-a-Wish and having the proceeds benefit the foundation,” Morhaime said.
In fact, Blizzard released two other virtual pets at the same time that weren’t as big sellers.
“People were definitely drawn to the Pandaren,” Pearce said.
The company has granted eight or nine wishes, including that of Ezra Chatterton, whose tale I documented starting with his May 2007 visit to Blizzard’s headquarters. Chatterton had brain cancer and played WoW with his father as an escape. His story inspired hundreds of readers and WoW players to write in and wish him the best. Read the rest of this entry »
Here's a list of TV/mobile companies helping consumers one tweet at a time. 
