Boost Mobile won’t say how much it spent on its 30-second Super Bowl ad, which stars aging members of the 1985′s Chicago Bears redoing their “Super Bowl Shuffle.” But it has figured out how to help offset expenses: Sell the song as a 99-cent ringtone.
Boost Mobile’s Super Bowl 2010 ad
Why you might want to consider buying it? The Irvine prepaid wireless carrier is donating all proceeds to the Gridiron Greats Assistance Fund, a nonprofit led by legendary coach Mike Ditka. The money goes to help former NFL players who aren’t doing very well.
Yes, that may not sound like much of a sob-story charity, but not every football player makes a million bucks. According to the Gridiron site, there are plenty of retired players who never got the benefits or pensions that players do today. Some lack basic services, such as health insurance. The charity lists a bunch of stories about players it has helped, including an unnamed former San Diego Charger who was living in his car.
You can buy the ringtone at www.boostmobile.com/shuffle.
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