If being able to call friends and family overseas anytime you feel like it for just $5 a month on your cell phone sounds unbelievable, it is, insists Irvine’s Boost Mobile.
The prepaid mobile phone provider took umbrage with rival MetroPCS, which announced such a deal on Wednesday. MetroPCS subscribers can now make unlimited calls to more than 1,000 cities worldwide with the new international plan, which is $5 per month when added to plans of $40 or more.
“Anything can be profitable depending on the usage,” said Justin Brenan, Boost Mobile’s business director. “They’re obviously taking a bet on the usage. … They’re betting customers won’t use it very much.”
Consumers need to look closely at the details of the plan. Brenan says that calls to cell phones in Mexico aren’t included in MetroPCS’ unlimited plan, which is “a pretty big omission by MetroPCS,” he said. MetroPCS has not responded to the charge, but an attempt to see whether some Mexico-based wireless numbers on MetroPCS’ phone number lookup site qualify was negative.
MetroPCS could be making money by forcing customers to upgrade to more expensive plans. Or it could be using inferior voice-over-internet technology, Brenan theorized. It could also be hiding fees and taxes so the $5 a month is just a minimum of what a customer pays.
“We really have seen some seemingly impossible offers like this come from MetroPCS before and what happens is they disappear very quickly, which make it seem that it is too good to be true,” he said.
But the main reason why such pricing is impossible is settlement rates, which have been an international calling issue for years. Mobile companies in other countries charge these tax-like fees on foreign calls made to phones in their wireless network. Rates vary by country and differ from rates placed on calls to landline phones. In Boost’s case, calls to landlines in Mexico are $0.02, while calls to wireless phones are $0.10 per minute.
MetroPCS wouldn’t elaborate on how it plans to make money off the international plan. But in a statement, the company said it is profitable: “We don’t disclose pricing or profitability on individual products. However, our company is extremely profitable even with the launching of new markets and we have some of the lowest operating costs in the industry.” Read the rest of this entry »













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