Vizio’s latest super-celebrity endorser Beyoncé Knowles-Carter will indeed star in the Irvine HDTV company’s Super Bowl 2010 commercial, the company said this morning.
The 60-second commercial was directed by Wally Pfister, a 3-time Academy Award nominee for cinematography who worked on “The Dark Knight” and “Batman Begins. It will air during the fourth quarter of the game. No sneak peeks were revealed.
This is the second year the Irvine company will advertise during the Super Bowl and with actress/singer Beyonce, it’s sure to be much more entertaining than last year’s basic spot. Last year, the company focused on value and giving away $1 million worth of HDTVs.
This year, who knows? When I visited the company’s suite at the Consumer Electronics Show, it showed off several new TV accessories like headphones, Internet radios, routers and universal remotes. One headphones line in particular was created by fashion designers. With a touch of color, these fashion-minded headphones look like a headband and come in textured finishes and hand-stitched leather.
Vizio isn’t the only Orange County company advertising in this year’s game. Boost Mobile, also in Irvine, has gathered up members of 1985′s Chicago Bears who did the Super Bowl Shuffle. The recreation of the shuffle is sure to be oh so wrong, as part of its ongoing campaign against what wireless companies shouldn’t do (read earlier story, “Boost’s $2.5 million bet: Super Bowl ad to parody 1985’s ‘Shuffle’“).
Either way, both companies are spending big bucks for their spots. A research firm estimates that advertising in this year’s Super Bowl will cost $2.5 million to $2.8 million for a 30-second spot since it is, after all, one of the most watched TV events each year. Read the rest of this entry »