Online, Laguna Beach is always sunny, has no traffic congestion and the people are younger and thinner. MTV Networks hired Makena Technologies to build the virtual world as a hangout for fans of the network’s “Laguna Beach: The Real Orange County” TV show. But anyone 14 and over can hang out, create their own avatar (that’s mine on right) and type in commands like ‘smile…
The ultra local angle is Makena is based in the same city as the TV show, thanks to Michael K. Wilson, Makena’s CEO.
When he left eBay (he was the 4th employee), he decided to move here to retire. Then a virtual world business he had invested in, called There, was on the verge of closing. He rescued it and kept it going with Makena. MTV approached him last spring to build the Virtual Laguna Beach and later, The Hills. Read more about Michael in today’s profile on the man, the virtual-world maker, the really nice guy.
And while you’re at it, watch this video of our world and the virtual, as Michael explains some of the interesting features inside the VLB: