Another quarter, another victory for the Irvine TV company Vizio Inc., which continued to sell more TVs than everybody else. Or was it?
Two market research firms just announced the top companies for second quarter 2009 LCD TV sales. Vizio is number one in one report, and number two in another report.
iSuppli has Vizio less than a half percent ahead of Samsung. But DisplaySearch has Samsung ahead.
DisplaySearch says Vizio fell to second place when judged on units. However, DisplaySearch added that Vizio continues to see “strong growth” thanks to relationships with retailers like Walmart.
iSuppli, meanwhile, noted that Vizio didn’t grow as much as second-place rival Samsung. Still, Vizio was ahead of Samsung in market share by 0.4 percentage points, or 21.7 percent vs. 21.3 percent, as shown in the chart on the right.
Samsung’s appeal? Back-lit TVs, also called LED TVs, allowing for a brighter picture. Vizio’s first LED TVs are on the verge of hitting stores later this month.
“Samsung in the second quarter was very aggressive in introducing and marketing its LED-backlit LCD-TVs, allowing it to boost sales of these sets,” Riddhi Patel, iSuppli principal analyst, television systems, said in a statement.
Vizio spokesman Jim Noyd cleared up the confusion: Read the rest of this entry »










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