But then the Fountain Valley firm pulled out a device mixing Web TV and social networking. And an eReader. And a … doorbell!
There have been major changes inside the company. Last May, it reorganized, letting go of CEO Steven Joe, who has since resurfaced over at Irvine’s hot HDTV company Vizio (read earlier story: “D-Link replaces president, announces reorganization“). Nick Tidd, pictured below, stepped in as vice president of marketing. This week, Tidd was named president of D-Link North America.
Tidd answered some questions to give readers insight into what D-Link is all about today.
Question: With some major management shifts behind it, how has D-Link changed as a business?
D-Link’s Nick Tidd: The most significant changes have come since last May when we had a complete reorganization of our North American and Pan American operations. We’ve made a number of changes to the organization in order to optimize and leverage resources across North America. We’ve built teams and budgets for areas which were lacking and built structure and systems so we’re better equipped to compete in a fast and dynamic marketplace. But overall, we’ve tried to instill the sense of fun and empowerment among our employees needed to achieve the next level of success as a company. We are aggressively driving into new markets, while solidifying our presence in existing markets where we have a very compelling value proposition to companies with constrained budgets and consumers looking to get more out of technology and their connected devices. Read the rest of this entry »