Dish Network’s turn today to fill us in on its health: It grew for the first time in 15 months.
The company, which admitted to poor customer service last quarter, either made good on its efforts to improve service or offered some hard-to-beat promotions.
Judging from its financial results — net income dropped to $63 million in the second quarter, compared to $336 million a year ago — I’d say the latter. Revenues fell just a tad, 0.4 percent, to $2.9 billion. The company also cited “new sales and marketing initiatives” as a contributing factor to its growth.
Dish spent a cringe-worthy$708 per subscriber on its “subscriber acquisition cost,” up from last year’s $699 per subscriber. At least the company is making more money per customer: $70.73 this year versus $69.38 last year.
During the quarter, Dish added 26,000 net subscribers, ending with 13.610 million subscribers on June 30. As mentioned in its regulatory filing, this was the first time in five quarters that the company added a net number of subscribers. Still, for the year, its total subscriber base is down 68,000 subscribers from the prior year.
The company blamed economic conditions, the end of its partnership with AT&T and competition from Internet-based TV services.
However, Dish’s growth continues the trend that is seeing Internet and satellite TV companies grow while cable TV companies are losing customers. Here are links to second quarter 2009 earnings reports from TV services available in Orange County:
- DirecTV made $83.16 per customer as subscribership grows
- Time Warner Cable losing basic, premium subscribers
- Average Verizon FiOS bill is $135; TV service still growing
- AT&T’s U-verse TV jumps to 1.6 million subscribers
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