Updated, 2:30 p.m. Consumer group says what this fight is all about: Money, not consumers. See below.
News Corp. began its advertising blitz against Time Warner Cable today by appealing to viewers who are fans of “NFL on Fox,” “24,” “American Idol” and “The Simpsons.” The word-heavy commercial says:
“Time Warner Cable is using programming costs as an excuse to raise your bill while they continue to rake in billions in profits and even though they’ve just announced a 20% rate increase in some cities, they’re telling you they may have to increase your bill again to continue to offer the NFL on Fox, 24, American Idol, The Simpsons, Glee and more. Tell Time Warner Cable to stop making exucuses and continue to give you the programs you want at a price that is fair.”
The commercial then offers a phone to call in — 866-KEEP-FOX — and a Web site: Keepfoxon.com.
Time Warner, which has 14 million subscribers, says the opposite. A spokeswoman told the Wall Street Journal, which is also owned by News Corp., “Negotiations are ongoing, but Fox’s current demands are unreasonable, especially in this economic climate,” said Maureen Huff, a Time Warner Cable spokeswoman.
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When it comes to Fox TV,
But wait. What’s really happening here?
For nine months, News Corp. and Time Warner have been negotiating over the price Time Warner must pay per subscriber in order to offer Fox and other channels to viewers.
If a deal isn’t reached by midnight Dec. 31, Time Warner subscribers in New York, Los Angeles, Austin, Dallas, Detroit, Orlando and Tampa could lose Fox TV and other News Corp.’s channels, which include FX, SPEED, FUEL TV, Fox Movie Channel, Fox Reality Channel, Fox Soccer Channel and Fox Sports en Español. Read the rest of this entry »