Noted: Dish Network announced today that it became the official satellite TV partner of The Professional Bull Riders, Inc., which is good news for “millions of PBR fans,” said the organization’s chief executive Randy Bernard in press release.
But this isn’t an announcement for a new Bull Riding TV channel. This is related to the ongoing dispute between two different companies: DirecTV and the sports channel Versus.
DirecTV stopped offering Versus last month. Versus was one of the few channels offering bull riding, hockey and some college football.
Today’s deal indicates that Versus won’t be showing up on DirecTV anytime soon. Dish calls its new partnership with the PBR exclusive, at least for satellite TV and through the end of the year and certain events in 2010.
Outside the “exclusive” satellite TV, Versus is also available to nearly all paying TV customers in Orange County. It’s on channel 267 and 469 on Time Warner Cable; 90 and 590 on Verizon FiOS, 640 and 1640 for AT&T U-verse customers and channel 765 for Cox.
Dish is making the most of the situation, offering Versus for free to all customers through Nov. 30. Dish Network has Versus on Channel 151.
Earlier stories on sports TV news: